Monthly Romanian Quattroruote

• Starting with 20th of March, Quattroruote shines monthly in Romania

• Romania is the first country to benefit of an international edition of this impressive auto magazine.

• The master issue launched in November 2004 marked a unique success for the Romanian automotive press.

Bucharest, 22nd of March 2005 Starting with March 2005, Quattroruote magazine will reach the newsstands every month, in entire Romania. Consistently to the editorial strategy approached for the master issue, the first Quattroruote issue comes as a support for the readers and Romanian car customers. Its very complex and complete tests and the financial guide are extremely useful for choosing the best option in a market that becomes more and more varied. The comparing tests with measures calculated in the technical centre from Vairano are one of the strongest points of every Quattroruote issue. The first issue confronts Audi A3, Alfa Romeo 147 and BMW 1 Series and it presents an extensive test of the new Citroen C4, as well as the first professional comparative evaluation of run-flat tires. It is the first time when an independent automotive publication sets a hierarchy in this field.

As you very well know, in December 2004, having the consent of Editoriale Domus, Automedia published the master issue of this impressive auto magazine, one of the most important in Europe. Quattroruote goes through a very complex expansion process in all important European auto markets. Romania has the great advantage of being the first country selected for a local edition of Quattroruote.

The outstanding success of the first Romanian issue strengthened our belief that a monthly premium auto magazine, competent and profound, is more than necessary for the Romanian car customers. The figures stand up for this statement: 81% of the master issue circulation was sold. More than this, we are honored to announce a record marked by Quattroruote in OMV gas stations, where from 600 distributed magazines, only 18 returned. All these figures confirm the power of Quattroruote brand and the success, respect and appreciation that it is being given not only in Europe but also in Romania.

„If this brief presentation of the first Quattroruote issue has raised your interest for exploring the automotive world in the finest details, we announce that this is only the beginning of a complex strategy for developing a quality automotive press in Romania”, Mr. Dan Vardie, Domus Automedia President, declared.

For more information, please contact:
Adriana Banea: tel: 2039281, 2039400, 0742 082399